Milko cheese sticks

Due to the change of packaging technology Milko is launching individually packed cheese sticks of steamed cheese in a pack of 4 pieces. Owing to the fact that there is a great competition in this category, the need arose to create a sufficiently distinctive design based on clear colours and a communicative figure “Sýrák“. The simple print of the inner transparent foil playfully completes shape of the cheese sticks.

The appearance of the character underwent significant changes during the development of the design.