Saritas decided to enter a new market segment, and we had the opportunity to develop the designs from scratch. The result is an eye-catching design for potato chips in interesting flavours inspired by traditional Indian dishes. Dips to accompany the chips, also in flavours inspired by traditional Indian dishes, were subsequently launched as the next addition to the range.
Mrs Sarita provided us with her own slightly ‘crazy’ photograph, on which we based the entire design. All we then had to do was add a black label featuring the logo, the product name and a tempting pile of chips. Three components, and the result was an eye-catching design for chips and dips in unconventional flavours that won’t get lost amongst the competition.
client: Indian Gourmet AS, Norway 
web: www.saritas.no 
realised: 2026
© Perflex, 2026