In 2024, Polabské mlékárny decided to completely redesign the organic product line. In view of the situation in stores, where organic products are no longer placed in separate sections but are often included among conventional products, it was necessary to communicate "BIO" more strongly.
New design
Original design
Compared to the original design, the hierarchy of information on the packaging has been completely rebuilt. A significant Bio logo was created with a simple symbol of a bird, which, together with the light-coloured background, evokes the purity, freshness, and natural origin of the product. A simple and distinctive design was created that will be easily visible on the shelves.
client: Polabské mlékárny a.s., Czech Republic 
web: www.polabske.cz 
realised: 2025
© Perflex, 2025