When Polabské mlékárny decided to produce a new bio product aimed at children, they offered us co-operation on this project. As a main character we chose the stylised original drawing of cow Matylda, which does activities similar to her “customers“. She rides a bike, a skateboard, a scooter and things like that. At last the concept was successful and the cow became the main character for many lines of other bio products for children. The fact that since 2009 the design has remained without any major change confirms it was the right choice.
© Perflex, 2017