After the premium range of cheeses Tolštejn, the Multivac tray packs were followed by the Milko range of standard cheeses. This was the reason for a radical redesign and the creation of a new eye-catching visual for the entire range.
New design
Original design
The whole range is unified by the overlapping coloured areas on the top of the design and the eye-catching circular label with the name of the cheese. The goat's gouda stands out a little from the range, which has a different, more premium typography and drawing of a goat. It is a more premium cheese and, unlike the others, is made from goat's milk. At the same time, the colour coding of the cheese types has been changed to be more in line with the established colour coding in the cheese products. The photography was taken in cooperation with the Cotashon photo studio again.
client: Polabské mlékárny a.s. 
web: www.polabske.cz 
realised: 2023
© Perflex, 2023