Milko Tolštejn

By changing to a tray packaging system, the client decided to make a radical change with Tolštejn cheese. This premium medium-hard cheese, produced in the Varnsdorf, was given its own brand and a smoked and reduced-fat variant was added.

New design

Original design

Due to the change in product positioning in the client's portfolio, we decided to use dark coding colours, a printed gold colour and a combination of glossy and matt finishes to design this premium product line. The photography was taken in cooperation with the Cotashon photo studio.