By changing to a tray packaging system, the client decided to make a radical change with Tolštejn cheese. This premium medium-hard cheese, produced in the Varnsdorf, was given its own brand and a smoked and reduced-fat variant was added.
New design
Original design
Due to the change in product positioning in the client's portfolio, we decided to use dark coding colours, a printed gold colour and a combination of glossy and matt finishes to design this premium product line. The photography was taken in cooperation with the Cotashon photo studio.
client: Polabské mlékárny a.s. web: www.polabske.cz realised: 2022
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