The popular Žervé of Poděbrady (fresh cheese) was significantly redesigned at the beginning of 2023. For better communication, a new product logo was created and the entire design was rotated in portrait mode. This created space for stronger visual communication of the product itself spread on bread, showing flavours and colour coding.
New design
Original design
For the smaller 80 gram pack, due to the impossibility of using side labels, it was necessary to keep all the text and barcode on the lid. The photography was taken in cooperation with the Cotashon photo studio. Printing on aluminium lids was realized under our supervision at Metalimex.
client: Polabské mlékárny a.s. 
web: www.polabske.cz 
realised: 2023
© Perflex, 2023