Saritas NAN

Indian Gourmet has decided to re-launch frozen naan flatbreads under the Saritas brand in two flavour variants, original with sesame and garlic with coriander, and in two pack sizes in early 2025. Both sizes have the same size stand-up pouch with a resealable zipper.

The design has been modified from the original version to match the style of the current Saritas packaging. The only requirement was to use the same photos of the flatbreads that were used on the original packaging.

On the front, it was important to distinguish the pack size (the number of flatbreads in the pack) and to colour-code the flavour variants. Therefore, we used bold coloured areas on the label and the colour of Mrs Sarita's sari. The back side not only contains clear preparation instructions, complete with icons, but also a presentation of Saritas' sauces product line.